Starbucks reported record customer counts and sales in the last quarter, beating Wall Street expectations. Whilst this group will also look to save money via the value essentials, they won't be filling the basket solely with them," he said. "For example, swapping meals out for premium meals in. "Whilst it's true that some consumers are having to increasingly turn to value products and watch every penny, it is also the case that other consumers are nervous about the economic outlook but still have money to spend and are in essence trading down to premium products," Martin said. "Customer insight is key for consumer businesses as the cost of living squeeze tightens," Paul Martin, KPMG's U.K.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |